Why Do Companies Hire Meeting Planners

Today we’re used to hearing that technology has replaced a job task that used to be done by a human. And that’s becoming more and more frequent especially in today’s economy. People, especially young people, always wonder whether or not the career path they are choosing will eventually be replaced by a computer. I hear that a lot at job fairs that I attend for the meeting planning industry. It’s usually after the question about “how much money will I make” that I usually get asked about the longevity of a career in meeting planning. Well I’m happy to report that, for as long as I can see, the role of a meeting planner will need to be done by a human.

Meeting Planners Have an Ever-Changing Job Description

Basically companies hire meeting planners to oversee and execute successfully the various meetings that the company conducts. And quite often these companies are looking for a very diverse set of job skills. One of the main job skill that a company looks for in a meeting planner is their ability to multitask. As anyone in the meetings and events industry will tell you, there are usually many, many things happening at the same time during the planning process. The role of the meeting planner also changes at the various levels of the planning. For example at the beginning they’ll be called upon to utilize their fiscal skills while establishing budgets. Very soon that will change into negotiation skills as they begin to tender the various components to their meetings. They also need to be team leaders as a meeting planner often needs to motivate and direct their team according to the tasks at hand.

Good Meeting Planners Actually Save Their Companies Money

As mentioned above fiscal skills are an important characteristic of a meeting planner. Meeting planners need to plan and orchestrate the various meetings that they oversee while being very aware of budgets. Before companies hire in-house meeting planners they often do their meetings piecemeal. Usually that involves someone within the organization overseeing the meeting while they still have their own job to attend to. So you can understand why budgets might take a backseat when the person planning the meeting has another job to do. Companies have found when they hire an in-house meeting planner budgets tend to be met. Many associations actually count on their yearly or regular meetings to produce revenue. Therefore these planners are typically more senior as their roles in the association has a direct impact on revenues.

At a glance it’s easy to see why some people think that hiring a meeting planner will be an extra cost. Often times, however, good meeting planners can pay for themselves many times over. Plus a company that hires a meeting planner usually produces top-notch meetings.

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About Andrew Maxwell

With over 20 years of experience in hotel operations, Andrew has held several senior managerial positions, including Senior Operations Manager with Canada’s largest hotel, Toronto’s Delta Chelsea Inn. Andrew joined Welcome To The City, Inc. in 1996, after a successful stint as co-owner of The Exeter Group, a Toronto-based restaurant management company. Andrew’s financial acumen and ability to develop and enhance the company’s business strategy has helped propel Welcome To The City’s latest venture, WTTC.com, to its current level of success, making it the largest independent online resource in North America for the events, meetings and conventions industry.

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