Event Planning Certification – A Groundhog Day Lesson

event planning certification and groundhog dayOK, I know you’re wondering “what the heck does event planning and groundhog day have in common”? Well, the Groundhog Day that I’m referring to here is the Groundhog Day movie with Bill Murray.

First let’s get some basics covered. To jog your memory, in the Groundhog Day movie Bill Murray’s character, Phil, is a small town weatherman that was sent to see if Punxsutawney Phil would see his shadow. However the movie unfolds as each morning Phil wakes up early to realize that he is reliving the same day, Groundhog Day, over and over. And only he seems to know this.

But it’s more about what Phil did during this recurring day that brings me back to the title of this blog.

You see, many meeting planners will tell you that quite often their job can become repetitive. As we become more experienced in our jobs the tasks that we used to dread become easier and easier to do. Sometimes it even gets to the point where some of the finer details get overlooked because of the routine nature of the task.

Now Back to the Groundhog Day movie for a moment.

Once Bill Murray’s character, Phil, realized that he was stuck in this loop of repeating the same day over and over again, he decided to become proactive. One example was when he took piano lessons and became a concert pianist. Much to the astonishment of everyone that he knew. Enter the comedic quality of the movie.

Like the Groundhog Day movie, meeting and event planners often duplicate several task when executing a meeting or event. So, perhaps rather than looking at this task as a mundane part of your job, why not try and master that task by improving on it each time you have to do it. For example, let’s say transportation is part of the event. And, as the event planner, your job is to ensure that the vehicles are queued so that, when required, they can easily be called upon and loaded with guests. Any seasoned meeting and event planner will tell you that transportation can often be a tricky component to an event. There are many factors that can interfere with your plans. So rather than dreading the transportation element to your event, why not draw upon your past experiences, analyzing mishaps, with the goal of improving how it will be executed.

You see what’s happening here right? When you focus on the same component of an event each time you are executing that event, eventually you are going to become a pro at it.

Once you have improved and mastered a component pick another (the menu, for example) and repeat.

Event Planning Certification

Here are a few additional posts where you can find more information regarding event planning certification and event planning education;event planning certification

 

As one of the main focuses of this website is education, naturally I’m more inclined to promote it. Education, like the Groundhog Day analysis above, should be looked upon as you becoming a professional in the meetings and events industry.

 

 

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Event Planning Jobs-Where to Start?

event planning jobs

photo by canadianspecialevents.com

This is the time of year when many meetings and conferences are underway. Shortly, there’ll be a lull as the bigger associations and conferences take a bit of a break in the middle of the summer. By break I mean that they won’t necessarily be meeting but the event planners will be very busy coordinating and orchestrating the upcoming fall conferences. No doubt many of you are wondering what jobs will be available in the industry this year. If you follow the 24-hour news cycle, well then let’s just say you must be worried sick. First things first. Turn off those news channels. While I’m slightly joking here, the meetings and events industry is still hiring. You just have to be smart as to where to begin your job search.

Consider Event Planning Internships to Get Your Foot in the Door

Of course networking can play a vital role when seeking employment. By networking, you meet potential contacts in a non-threatening environment. However use networking properly. Don’t jump into discussions about opportunities available etc. Rather, develop a bit of a relationship or rapport and the opportunities will tend to materialize from there. Internships are another great way to get your foot in the door. Typically internships are awarded to students or graduates that are entering the industry. But, don’t rule them out altogether even if you have been in the industry for some time and are just seeking a career change.

Social media plays a vital role today in the meetings and events industry. There are a couple of social media sites that stand out for their role in promoting industry jobs.

LinkedIn. There are many groups that have been created in LinkedIn for the sole purpose of promoting jobs. In fact I was so impressed with LinkedIn’s “jobs you may be interested in” widget that I added it to a related site, Welcome To The City. If you are logged in to your LinkedIn account and you come across their widget, it tailors the jobs it displays to you based on your account’s preferences. Certainly worth checking out. I would also suggest that you spend a little bit of time on LinkedIn searching for groups that deal with employment opportunities and then join those groups.

Twitter. On twitter, there are countless accounts that deal only with job opportunities. If you start following these accounts you’ll get updated opportunities delivered directly to your feed. Click here to see a list of twitter accounts that deal with job opportunities.

Is Now the Right Time to Become Certified?

Employers, when hiring people, look at the person’s skill set and education first and foremost. While the job of an event planner doesn’t necessarily require specific certification, a recent study by PCMA (Professional Convention Management Association) indicated planners with event planning certification were paidhigher than those without. As I have always stated, it is never a bad idea to invest in yourself. Potential employers will typically interview those that have industry certification before those who do not.

There are event planning jobs in the industry today. While they may not necessarily be all that visible, they are still there. You have to become diligent and be smart about where to look for the job you are searching for. And even though you may be using social media to make first contact, it never hurts to be old-fashioned and pick up the telephone to make sure that they have received your information.

 

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