Whatever would we do without our 24 hour news channels? I know, maybe we get off our butts and actually get out and learn something for a change. Sorry, nothing personal here, it’s just that I’m sick and tired of these cable news channels. Anyone watching these news channels from the outside would think that we literally hate each other in the US. Maybe we do now I don’t know. But, for me, I prefer to turn those channels off for good and get my news doses in half-hour increments each day.
We all know how politicized the healthcare debate has become in the US. And as we were all waiting with bated breath for the Supreme Court’s ruling on Obama care last week (okay so the only ones waiting with bated breath were the media), the news cameras and news people were camping outside of the Supreme Court so that they could be the first to report on this landmark ruling. The reason that I’m writing this is because it really is a lesson on how to promote an event or, rather, how not to promote an event. Think about it. Would you rush an announcement from your company even before you knew if it was true or not? Of course you wouldn’t. But that didn’t stop reputable (yeah I kind of used that word loosely here) news agencies from spreading the word that Obama care was basically defeated by the Supreme Court. Except, of course, that it wasn’t. Talk about a lesson in event promotion.
The Media Needs a Lesson in Event Promotion. Oh Wait, Weren’t They Taught That in Journalism School?
Whatever your political leanings tend to be I’m sure there is one common ground that we can all agree on. And that is that these jokers at the Cable News Network’s need to step back, take a very deep breath, and do their freaking jobs!
Which brings me to our video presentation. Leave it to our good friends at Second City for putting together this spoof on the reaction of a certain CNN producer. Of course at first it looks like he’s going to be King of the world – until of course his people completely screw things up and, well, maybe he’ll be looking for some type of new job (I, for one, am hoping that it’s not in the media industry).
Lesson learned? Stay tuned…