You may have seen invitations in your inbox or a flyer. Are you the type that looked at these invitations and wondered what goes on behind the scenes to get this information out? Well if you’ve been intrigued by the nuts and bolts of event promotion then it might be worth taking a look at what’s involved in getting into the event promotion industry.
What Are the Best Ways to Get into Event Promotion?
Obviously walking into an event promotion career of your dreams isn’t going to happen overnight. And a bit of a reality check here – you may even have to start at an entry-level position before you get the job you want. But if you really think event promotion is for you then working your way up probably won’t be an issue.
I want to outline a few areas that you can use as a stepping stone to get into event promotion. A good industry for event promotion is the entertainment industry. And by entertainment industry I don’t mean working for music bands or superstars (although if you can get an entry-level job here you would be well on your way to the career of your dreams). Entertainment booking agencies which services the meetings and events industry quite often is a good place to start. And you can find these companies by doing a quick Google search or looking at members of your local convention and visitors Bureau (CVB). The reason I suggest CVB’s as an area to look for entertainment booking agencies is that meeting planners often request this information when dealing with CVBs.
Another area to consider would be looking at the large events that occur in your city. Most cities have festivals and events that occur yearly. Find out if these organizations have volunteers and if so volunteer for the next event. When being interviewed for the volunteer position make sure you tell the person that you are interested in event promotion. The goal here is that, if possible, they’ll put you in that area to volunteer.
I can’t say networking enough. Networking is good in so many ways. But for this purpose, networking can put you in touch with the right people in event promotion. But don’t think that networking will produce results overnight, they won’t. Think of networking as a way of investing in yourself. Not only will you grow as a person but you will be introduced to individuals that share similar interests and ideas as you. At least that’s the goal.
Social Media’s Role in Event Promotion
Like pretty much everything today social media plays a role in event promotion. And a prominent role. So if you’re thinking that an event promotion career is for you then it’s pretty safe to say you should have a good understanding of how social media is applied. You will be using Facebook, LinkedIn and Twitter, to name a few, to help promote your event. If you don’t think your skills are up to date regarding how to use social media then it’s probably a good idea to look at courses (either live or online) that can help you hone these skills.
Understand What’s Required of Event Promotion
Like many aspects of life people often have the wrong impression of what’s required of certain job descriptions. Same applies for event promotion. While you may think you have what it takes you may find that after a little bit of digging that the actual job description of an event promoter is not really what you’re looking for. I suggest that you talk to individuals in the industry. What you should be trying to find out through these information interviews is what characteristics are typically employed in these careers. And then determine whether or not you have those characteristics and whether you like utilizing them.
- Selecting Event Planning Companies (plananevent.org)
- Promotional Events – When Marketing Meets Planning (plananevent.org)
- 10 Questions To Ask During Special Event Planning (plananevent.org)
- 5 Social Media Channels To Promote Your Event (plananevent.org)